The answer is that the “A” is missing because that is where we start. “A” is the first letter of the alphabet. We begin with you, the client. “A” stands for ASSESSMENT and that too is where we begin (the CliftonStrengths Assessment), because we are a strengths-based organization. Additionally, “A” also stands for ANSWER. Once we have those answers, we can start moving forward and making progress on your journey to a more fulfilling and successful life. So, join us if you want to know what your “A” is. We can help.